Ireland/Davenport was awarded the Avis account in 2010 following a three-way pitch and has been providing creative solutions to the brand for the past five years. The longstanding successful relationship with Avis resulted in Avis appointing the agency to the account without putting the Budget account out to pitch..
Sue Napier, MD of Ireland/Davenport comments: “Based on the long tenure and excellent relationship with Avis, we were awarded the Budget Car Rental Business. We are extremely pleased with the win as it represents a definitive stamp of approval for the agency.”
The addition of the well-known Budget Car Rental brand to Ireland/Davenport’s portfolio of clients comes on the back of an extremely successful year for the agency. This included numerous new business wins, creative awards and viral online campaigns, most notable the recent pro-bono #TheDress campaign on behalf of The Salvation Army. The campaign has become the most internationally recognised creative campaign ever to come out of South Africa, reaching in excess of 100 million people across the globe.
“We are very excited to collaborate with Ireland Davenport as our strategic and creative partner on the Budget Car Rental brand. We believe they will deliver great work as we have experienced through our long-standing relationship on Avis. We look forward to taking the brand to new heights,” comments Rainer Gottschick, Avis Budget Chief Executive Southern Africa.