Provantage Out of Home Media have applied a wall mural for world-renowned brand Palladium boots along Johannesburg’s M1 South concrete embankment. Exposed to thousands of motorists and commuters daily, the wall mural commands attention with its striking creative.
The objective of the campaign is to create awareness for Palladium boots as well as the classic canvas Pampa boot. The mural is an impressive 70 metres in length and covers 385 square metres.
“With 125 000 cars passing by every month, this section of the highway is highly visible to motorists. The wall mural is eye-catching without being too distracting for drivers, with bold creative and clear messaging,” says Steve Inman, Account Manager: Media – Provantage Out of Home Media.
“The M1 concrete embankment is an ideal location for showcasing iconic brands such as Palladium Boots – an international brand with a signature product,” continues Inman.