MaxAxion has appointed Mobile Business Development Specialist Mike Carter. Mike officially joins the MaxAxion team on 4 May as Special Projects Director.
Carter previously formed a strategic integral business development role for Mxit. He joined the company in 2008 as Senior Account Manager, focused on Strategy and Business Development before moving into a New Business Director role. His most recent role is that of Commercial Director at Global DSP, ChargeAd.
“Having successfully taken their Programmatic/RTB platform product to market, I have great pleasure in turning all my experience to my new role at MaxAxion as Special Projects Director.” Says Carter, “This very exciting position will be pulling on all my previous knowledge, which will be underpinned by the support of a highly experienced team.”
Carter is also involved as a consultant at Treeshake, a Programmatic education-based business, founded by digital impresario, Dave Duarte. Treeshake’s mission is to give relevant education to help agencies and brands grow their businesses digitally and they’ve counseled some of SA’s biggest business empires to date.
Daniel Courtenay MaxAxion CEO says; “Mike is an incredible asset to have join the fold, he has relentless energy and enthusiasm surrounding the mobile industry as a whole are bound to propel MaxAxion gallantly forwards.”