FNB was named as the ‘coolest banking’ brand yet again in the 2015 Sunday Times Generation Next Awards Survey. Conducted by HDI, the survey recognises South Africa’s most-loved brands, products and celebrities in 72 categories as voted for by over 5,400 youth, aged 8 to 23.
This year the overall coolest brands were scooped by FNB as the coolest bank, Nike, Doritos won coolest snack, Sandton City as coolest Shopping Centre and Metro FM as coolest Radio Station. “It’s great that the youth see FNB as the ‘coolest banking brand’ yet again. This accolade is one we are immensely proud of and I would like to thank each and every FNB staff member for contributing towards this accolade and the success of FNB,” says Faye Mfikwe, FNB Chief Marketing Officer.
The survey highlighted that South African youth market is brand conscious and in tune with how brands market themselves. Most important, the power the youth have over their parents is significant and plays a part in what brands parents choose to buy.
Tapping into a digitally savvy market has helped position FNB as an innovative bank with game-changing products and services. “Consumer needs and wants have been an underlying objective for FNB and our move to digital has altered banking behaviour and has helped us influence the perceptions of the banking industry on many levels,” explains Mfikwe.
A wave of banking innovation has infiltrated the market. “Innovation not only disrupts the process but also infuses the landscape with renewed energy and synergy. This alone encourages us to be in touch with our customers as it is important for us to capture the relevance of FNB in the lives of our customers,” concludes Mfikwe. The survey was conducted across seven regions including Eastern Cape, Free Sate, Gauteng, KwaZulu-Natal, Limpopo, North West and Western Cape.