Primedia Unlimited’s TLC, delivers on impactful advertising for one of the most highly anticipated PC games of the year, Mortal Kombat X. The imagery is instantly recognisable among the intended gaming target market.
As opposed to launching a new product that requires explanations, multiple executions and high frequency, not much explanation is required for the launch of Mortal Kombat X to a target market that has been looking forward to this event for quite some time. Iconic imagery and a date was all that was required this time around.
Mortal Kombat X is NetherRealm Studios’ next highly anticipated instalment in its legendary, critically acclaimed fighting game franchise that propels the iconic franchise into a new generation. The game combines cinematic presentation with all new game play.
“The choice of high impact door wraps and mirror decals in LSM A cinemas and malls create a good synergy between the target market, the product and Ster Kinekor Gaming,” says Tessa Chance, Account Manager at TLC.
To coincide with the international release of the game, the campaign flighted in April and will run until the end of June.
Sub-Zero, Scorpion and Raiden – need we say any more? Well maybe just one more phrase.