The flighting of the Gauteng Tourism commercial on airport.tv has proved so successful that the brand has not only renewed its contract, but has appointed other key offerings within the AirportAds portfolio.
The AirportAds media platforms offer brands powerful advertising opportunities that have been specifically created to effectively and successfully reach well-heeled, upper income consumers. Antoinette Abrahams, National Sales Manager: AirportAds explains that for Gauteng Tourism, the airport environment is an ideal match.
“One of Gauteng Tourism’s objectives is to entice travellers to visit the dynamic, exciting, multi-cultural province and our world-class media platforms within the airport precincts take the messaging directly to the target audience,” explains Abrahams.
Gauteng Tourism has also taken up sponsorship of the entertainment segment on the airport.tv channel across all airports in South Africa and at Kenneth Kaunda International Airport in Zambia. Furthermore, the commercial will also flight on VisioNet, a large scale, high definition digital billboard located in the bustling domestic departures area at King Shaka International Airport.