For the next few months, consumers in the greater Cape Town area will be privy to Nedbank messaging on MyCiTi buses travelling around the Table View area as well as Gardens, Oranjezicht and Salt River.
The objective of the highly visible outdoor campaign is to highlight the benefits of opening a Nedbank Savvy or Ke Yona account and also stand a chance to win a share of R4 million worth of prizes.
“Nedbank is targeting Lower LSM consumers, especially the LSM 6 bracket. In this regard, bus advertising is ideal as it reaches the desired consumer in their direct line of site – on their daily commuter journey,” explains Allan Hill, Provantage Out of Home Media.
“Bus advertising offers excellent visibility, reach and frequency. The average bus operates 12 hours per day, makes 9 trips and travels 315kms. Furthermore, a bus is a moving billboard that is seen in the same geographical locations by millions of commuters, motorists and pedestrians daily. Now consider what this does for brands!” continues Hill.
MyCiTi bus branding is further enhanced with BRT Bus Station branding, ensuring that an entire journey can be seamlessly “owned” by a brand.