In the newly created position in the Cape Town office, Fourie’s primary focus will be on strategy formulation, content development and feature writing, issues management and top-level client service and strategic counsel. In addition, Fourie will drive the integration and measurement of various marketing and communication campaign components for the agency’s clients.
Fourie is a senior consumer, business and digital PR professional with a decade’s experience providing a broad range of strategic communication and publicity services to companies and brands in the technology, business, hospitality, sports, events, government and political spheres.
Former clients include: Cape Town International Convention Centre (issues management), Virgin Mobile (events & social media), Renault (social media), Cape Argus Pick n Pay Cycle Tour (international feature writing and strategic media relations), One&Only Cape Town (feature writing), wiGroup (end-to-end PR campaign delivery), Stone Three Venture Technology and National Elections 2009.
Commenting on the appointment, consultancy founder and chairman Marcus Brewster says: “Andre brings management level expertise in business-to-business, consumer, advertising and social media sectors. His ability to translate complex concepts into simple, useful and usable information, paired with a focus on proactive issues management, has helped his clients navigate often tricky consumer and business perceptions to achieve measurable increases in reputation and market awareness. As the agency powers into its 25th anniversary next year, I am delighted to have Andre’s acumen and sector insights to bear on our own future as we map out the evolution of the communications industry and stake out the high ground for the business.
Fourie’s appointment is the second senior promotion announced at the agency in the last month. In May, Jhb bureau chief Monica van der Spuy was promoted to Business Director.