Following decisions taken at a global level, Vodacom will be consolidating its advertising and communication portfolios into one agency group. With the digital and retail portfolios currently within the Ogilvy stable, the above the line account will also be moving to the monolith.
“Decisions such as these are never taken lightly, and while Ireland/Davenport has delivered exceptional communications over the past three years that have served the brand incredibly well, we understand the commercial reasons and needs that have led to this decision. We are incredibly proud of the work we have produced on Vodacom, both from a creative and an effectiveness perspective,” says Ireland/Davenport MD, Sue Napier.
Campaigns from the agency proved to be extremely successful, and the summer campaigns for 2013 and 2014 bear testament to this. 2013 saw two television commercials in the Top 20 in the Millward Brown Best Liked Ads list for the year, including Best Liked Ad of the Year as voted for by South African consumers.
“The work produced on the account demonstrates our keen understanding of and deep insight into the SA consumer. We believe in creating and telling great stories and we believe in emotive advertising which underscores our approach in all that we do. This ensures that we create quality advertising with quality thinking that makes a significant impact on business,” continues Napier.
The agency now in its tenth year of operation has been extremely successful and has seen phenomenal growth with multiple national and international awards to their credit. While the end of the Vodacom tenure is a loss to the agency, management is intent on mitigating the effects on both its general operations and with respect to staff.
“Its been an amazing time, we’ve created some incredible work for the client, the results of which speak for themselves and through the process we’ve learnt so much. We know what we are good at and what we love to do. We take this opportunity to wish the new agency well as they take on the challenge of working on this incredible brand. We truly do see this as an amazing opportunity to move our agency forward into its next exciting phase. And as always we will “Work hard. Be nice. And love what we do,” concludes Napier.