The Cannes Lions International Festival of Creativity, which starts on Sunday, will this year welcome advertising legend and BBH founder Sir John Hegarty, and celebrated filmmaker and humanitarian Richard Curtis, as they unveil details of the creation and distribution of the First Ever Global Cinema Ad Campaign.
In September 2015 193 world leaders will adopt The Global Goals for Sustainable Development at the United Nations in New York. The goals are a series of ambitious targets to end extreme poverty and tackle climate change for everyone by 2030. Project Everyone, founded by Richard Curtis, aims to share these global goals with 7 billion people in 7 days.
At a seminar hosted by SAWA – the Global Cinema Advertising Association, founding partners of Project Everyone , Richard Curtis and Sir John Hegarty will discuss the ‘First Ever Global Cinema Ad Campaign #WEHAVEAPLAN and the power of cinema in delivering social good. They will be joined by internationally renowned actors Freida Pinto and Chiwetel Ejiofor who will share their experiences of how cinema can create waves for social change. The conversation will be chaired by British journalist and TV presenter Mariella Frostrup.
Richard Curtis said, “2015 is an incredibly important year for everyone. All 193 world leaders are coming together to set out the new Global Goals – a “to do list” for the people and the planet, to end extreme poverty, to fight injustice and inequality and to defeat the threats of climate change. Project Everyone has a big vision for getting the plan to everyone in the world – and that big vision needs a big screen.”
Sir John Hegarty added, “Getting such an important message out around the world is a difficult brief and so global cinema is the perfect medium. I have had a life-long love of cinema and I have always believed that a big idea needs a big screen.”
The seminar will take place during Cannes Lions on Wednesday 24 June, from 10:00-10:45, in the Grand Audi of the Palais des Festivals. SAWA’s General Manager, Cheryl Wannell said, “We are excited by the hype that these icons will bring to the Seminar which will see them announce the first ever “Global Cinema Ad Campaign” that from September 2015 SAWA will be facilitating through its Cinema advertising company members’ countries.”
Cannes Lions takes place from 21-27 June in Cannes, France.