Long time supporter of Primedia Unlimited’s XP Digital in-store advertising platform, Kimberly Clark has signed a 12 month deal with the company to advertise its Huggies Gold nappies for Boys and Girls range.
The communication will be showcased on XP Digital’s High Definition plasma screens at the dispensary points within Clicks and Dis-Chem stores countrywide.
“Kimberly Clark’s messaging will be prominent inside the retail store environment, specifically on our digital screens,” says XP Digital’s MD JD Henderson. “The location of these HD screens allow for optimum engagement with consumers while they’re in the dispensing queues within Clicks and Dis-Chem stores with little else to do. It also reminds shoppers that the Huggies Gold range is available for purchase on their way to the tills.”
The product’s innovative DryTouch liner offers the driest nappy ever from Huggies Gold and targets women within the LSM 6-10 category with children under the age of two.
“We’re pleased to have the ad campaign on our screens which will run intermittently until February 2016,” says JD. “The messaging on our screens is perfectly aligned with current Huggies Gold positioning and product offerings and will also be supported.