In the build up to the launch of its flagship and brand new digital programme ilovelife, ilovelife implemented a pre-launch campaign at selected high schools in Johannesburg. The aim was to introduce young people to this brand new digital programme that will reward young people for their positive behaviour.
At each activation learners were treated to an industrial theatre piece that reveals how this ground-breaking platform helps guide young people as they navigate the various challenges and triumphs of adolescence.
On Friday 12 June, The LoveLife groundbreakers visited Allan Ridge Secondary school to introduce the youth to its new mobisite ilovelife. The activation was a huge success and was well received by all pupils.
Other schools visited include Ikusasa Comprehensive Secondary, Boitumelong Secondary School, JB Matabane, Bokamoso Secondary School, Phomolong Secondary and Tswelopele High School.