Doritos Jacked introduces a bigger bolder snacking experience to South African fans

Doritos Jacked_in-store samplingDoritos has introduced a Bigger, Bolder, Thicker version of the popular tortilla style corn chip range with the launch of Doritos JACKED. 

Available in two tasty intense flavours, Spicy Nacho and Smokin’ Hot BBQ, new Doritos Jacked was designed to deliver a bigger crunch, ideal for a youthful market hungry for new snacking options.

The launch of Doritos JACKED offers fans a JACKED up version of all the things they love about the recognisable triangle corn chip range.  The introduction of Doritos JACKED to the South African market is a bigger and bolder version of anything Doritos has offered to date.

“Doritos was once again awarded the title of coolest snack brand in the recent Sunday Times Generation Next 2015 Survey, and it’s accolades such as this which drive us to continue developing new and exciting products for our fans. As Doritos has positioned itself as a brand for the bold this is also an exciting way to deliver on this promise,’’ said Ian Pate, PepsiCo SA Global Brands Marketing Manager.

The launch of Doritos Jacked will be supported by an integrated marketing campaign including an impactful TVC, comprehensive PR and digital activity as well as engaging nationwide in-store point of sale material and sampling campaign complete with colourful DJ booth style sampling tables.

The Doritos Jacked launch campaign is underpinned by an exciting competition, driven via the Facebook page (facebook.com/DoritosSouthAfrica), aimed at inspiring the target audience. One lucky fan will win a five day, four night trip for themselves and three friends to the ultimate party destination, Ibiza in Spain*, simply by smsing their details and barcode from a bag of Doritos Jacked.