Mediamark appointed as sales house for Gagasi FM and Heart FM

MediamarkMRC Media, shareholder in Gagasi FM and Heart FM, has appointed media sales house Mediamark as the strategic sales partner for the two regional radio brands.

Says Mediamark’s managing director, Talib Sadik: “We are delighted to represent these two dynamic, growing radio brands. It means a great deal to us that MRC Media is entrusting us to grow its business in a long term partnership that will deliver enormous value for all parties.”

Aqueel Patel, managing director of MRC Media elaborates: “The partnership between Mediamark and the stations represents an evolution of our business model and promises to deliver sustainable benefits.”

 

Cindy Diamond, group sales director at Mediamark adds, “Together with our media partners, Mediamark delivers valuable and engaged audiences to our advertisers across a range of channels from online to TV to radio and on-the-ground. We take pride in giving brands and agencies a powerful, integrated set of tools they can use to reach South African audiences wherever they are in the consumer journey.”

 

“Gagasi FM and Heart FM represent growing upmarket urban and black market audiences in the South African landscape. We believe that the future lies in taking these brands beyond the airwaves and we are looking forward to working with the radio stations to extend their brands into new areas of opportunity.”