Roberto Cavalli and Fashion Media spread the joie de vivre

EDG Roberto Cavalli Melrose Arch window displayThe female fragrance market is an extremely competitive industry where plenty brands vie to own their space. To create awareness and increase sales of its Paradiso eau de parfum, Roberto Cavalli joined forces with Primedia Unlimited’s Fashion Media to dominate Edgars and Red Square stores nationwide.


“The Paradiso in-store imagery was extremely bold and eye catching, making it the ideal attention grabber for both passers-by and for shoppers already in the stores,” says Fashion Media’s CEO Sean Reed. “The product itself epitomises delight, sensuality, escapism and seizing the moment – elements which are perfectly reflected in the brand’s creative.”


The striking branding was expertly translated into attractive window displays, hanging banners, interior billboards, lift branding, gondolas and exterior window displays in top Edgars and Red Square stores nationwide.


“The branding worked well in directing feet through the doors and navigating shoppers directly to the product on sale,” says Sean. “Overall, it was another highly successful campaign which provided Paradiso eau de parfum maximum impact with clean, clear and creative solutions.”