The new partnership sees the Redzone website taking up residence in the ‘Media & Advertising’ section of the Financial Mail website. The improved Redzone website will provide daily media, marketing, advertising, branding and PR news as well as corporate membership packages.
These packages give members an opportunity to attend conferences, participate in forums and debates, benefit from website exposure and gain access to research. The platform will still host its annual series of events, including the Redzone Roundtable discussions, the AdForum advertising review workshops and the Future of Media Conference.
The bi-monthly Redzone magazine will also be distributed with subscription copies of the Financial Mail. This follows the Financial Mail AdFocus initiative joining forces with the Future Group’s The Annual publication late last year after Times Media acquired the company. The Annual-AdFocus review will be published at the end of November.