Child hunger is an international fight that countries worldwide are constantly facing as hundreds of children go to sleep without a meal in their stomach. In South Africa alone, around 2.5 million children still go hungry each year. That is why Artifact Advertising recently took up their social responsibility by providing a meal for a Northriding based children’s home.
Artifact Advertising is a fully integrated agency based in both Johannesburg and Cape Town specialising in advertising, branding, web design, strategy, online and social media marketing.
Artifact Advertising surprised Lighthouse Baby Shelter in Northriding, Johannesburg with a fun and delicious supper. The agency’s creative team together with Domino’s Pizza delivered 50 pizzas and soft drinks to 50 excited children who reside at the shelter to celebrate the 50th Dominos store opening its doors in South Africa. Artifact has been working on the Dominos account since the pizza giant announced its intentions of opening stores in South Africa.
“There’s nothing like pizza to put a smile on your face, that’s why we decided to spoil the children with pizza for supper”, says Caitlin Anley, Business Unit Manager at Artifact Advertising. “Under privileged children are a cause close to our hearts and fighting hunger is a reality everywhere.”
The Lighthouse Baby shelter was founded in June 2008 by Eleanor Dustan. Eleanor has had a passion for children all her life and as a mother of two daughters, she used to take orphans into their home for holidays and weekends. The shelter takes care of abandoned and abused children between the ages of 0 and five years old. Eleanor has staff that have volunteered to stay at the shelter to assist her with the taking care and looking out for the well-being of the children.
“Thank you Artifact and Dominos for the donation, the kids couldn’t wait till supper time to indulge in their pizzas and the staff also enjoyed the evening off from preparing dinner”, said Dustan.