KLT: Helping visitors love the Kruger Lowveld

KLTSpring break is around the corner and the long, lazy days of December beckon. As South Africa’s premier inland tourism destination, Kruger Lowveld is set to welcome an influx of visitors.

Few parts of the world can match Kruger Lowveld for its natural and cultural diversity or for the genuine warmth of the welcome given to each and every visitor to the region. That warm welcome is reinforced by Kruger Lowveld Tourism (KLT) which makes available to visitors a free tourist map and guide that it updates annually and has gained a reputation as a must-have items for visitors to the region.

This year saw the fifth edition of the brochure, a Z-CARD®, which is printed in a handy, fold-up format that allows for the inclusion of a wealth of information yet remains easy-to-use and visually appealing. The map has proved so popular that this year’s print run increased by 35 000 to 120 000.

Lisa Sheard, KLT’s Executive Director and Marketing Consultant, says that a better map and even more relevant information are features of this year’s map. “The demand for this free tourism material has grown significantly and we realised that in order to ensure constant supplies throughout the region and beyond, we needed a substantial print run increase to meet the huge demand,” says Sheard.

The brochure contains a very detailed map with all roads and interesting tourism sights/places marked for easy interpretation, as well as general tourism information, some travel tips and a selection of different individual tourism products/services that are available in the area.

Distribution is by way of all local and regional information offices, hotels, concierge desks, restaurants, transfer companies, car hire companies, airports, tour operators, strategic tourism sites/places of interest, Kruger National Park, and many other attractions.

“They are also distributed by KLT at the five major travel and tourism shows that we attend annually, and about 3 000 are sent on request to local tour operators and another 2 000 or so are sent overseas to various South African tourism offices and international tour operators. They have proved to be exceptionally popular with tourists to the region,” adds Sheard.

Any individual or business in the travel trade sector wanting stock of the brochure can contact KLT at 013 755 2069. The Kruger Lowveld tourist map and guide would be particularly useful to include in Flexible Independent Tourist’s itinerary packs to help ensure that tourists enjoy their trip to the region to the fullest.

KLT is the tourism division of the Kruger Lowveld Chamber of Business and Tourism, and represents the interests of the majority of private-sector tourism and leisure operators in the region. The Kruger Lowveld region includes world-renowned attractions such as the Kruger National Park and surrounding private game reserves, the Barberton Makhonjwa Geotrail, God’s Window and the Blyde River Canyon, as well popular tourist towns such as Sabie, Graskop, Pilgrim’s Rest, Hazyview, White River, Nelspruit/Mbombela, Kaapschehoop and Malalane.

“Our most important objectives are to attract visitors to the region, to look after them while they are here and to keep in touch with them once they have departed, so that we increase visitor numbers, length of stays and money spent in the area,” says Sheard.