Klipdrift is harnessing the power of Airport Ads through a billboard campaign that highlights the South African brandy through an eye-catching 3-dimensional effect. Situated in the OR Tambo International Airport precinct, the billboard – which measures 3 metres by 16 metres – exposes Klipdrift to motorists and travellers.
“Klipdrift is an iconic South African brandy and the targeting of departures passengers keeps the brand top of mind when they visit the duty-free shop before going to the boarding gates. Research has shown that air travellers find luxury brands extremely appealing and messaging around these products is assimilated successfully in an airport environment,” explains Mzukisi Deliwe, Director: Airport Ads.
Airport Ads offers the opportunity for large-scale branding within the airport precinct. This type of branding is not only visible to consumers moving through the airport, but also motorists and passengers travelling on the busy highway alongside the airport.