Africa is set to be one of the biggest battlefields for multinationals to compete and sell their products. Marketing professionals are beginning to execute marketing campaigns on the continent that embrace a wide network of social media platforms – yet there is nothing more impactful and valuable than the real thing: face-to-face networking.
With this in mind the first-ever jointly-hosted conference by the Marketers Association of Zimbabwe (MAZ) and Institute of Marketing Management South Africa (IMM) Interface 2015, brings together continental marketers to leverage opportunities in developing mutually beneficial relationships.
Transforming the African marketing landscape are inspirational professionals with whom the value of forming and maintaining strong contact will be invaluable for those seeking to explore Africa’s new wave of consumerism. This is why the conference, Inspiring African Marketing Development – which reflects on how to captivate the consumer in times of change – is not just a learning and sharing platform but one that focuses on connecting, networking and socialising.
“Delegates will be exploring ways to work together and tap into one another’s networks,” explains Helen McIntee, Director at the IMM. “And for young professionals it will be an opportunity to learn from experienced marketers who understand and have worked in Africa’s multi-cultural landscape”.
The tapestry of social activities over the two-day conference are designed to facilitate relationship-focused interactions, and include: Soweto tour with lunch at Sakhumzi Restaurant in the famous Vilakazi Street; golf; visit to The World of Beer; and a gala dinner.
Taking place at the Indaba Hotel, Johannesburg, from 4-6 November 2015, keynote speakers include: internationally acclaimed marketing guru Professor Malcolm H.B. McDonald; Dr Shingi Munyeza, the former CEO of African Sun Hotels; Busisa Moyo, CEO of United Refineries Ltd; and Helen McIntee, director of the IMM.