Luxury car brand BMW has implemented a campaign that harnesses the innovation and flexibility of digital television channel airport.tv. The campaign is not only turning heads but is showing the legacy of the 3-series in a way that is evocative and truly memorable. The concept is this: a commercial that demonstrates the evolution of the BMW model across numerous screens.
“The concept is fairly simple yet the effect is striking. The campaign makes use of multiple screen applications in a way that the viewer can follow the evolution of the BMW 3-series since its launch in 1975. Airport.tv technology allows us to customise campaigns to deliver out-of-the-box brand concepts that are perfectly suited to an airport audience and environment. It’s an exciting ad for an exciting platform!” says Mzi Deliwe, Director – Airport Ads.
The commercial runs across two, three and four screens which feature in high dwell time areas at South Africa’s three busiest airports – OR Tambo, Cape Town and King Shaka International.
Airport.tv is a digital place based television network that offers exposure in multiple high dwell-time zones at 11 airports in SADC, reaching a viewership of 2,3 million passengers monthly.