Transit Ads is proud to be bringing a new generation innovation to the transit environment, one that will amplify brand presence in a way that is highly entertaining and engaging. Pulse, which operates on electroluminescence principles, provides advertisers with the opportunity to be highly visible inside a taxi. The pulse panel features in the interior of taxis, closest to entry and exit point ensuring that all commuters engage with the featured brand messaging.
Pulse works with electroluminescence – an optical and electrical phenomenon in which a material emits light in response to the passage of an electric current. These ‘glowing and moving’ panels are operated in situ by a battery pack and the media lends itself perfectly to enhanced brand creative inside a taxi.
Skhumbuzo Nkosi, Media Director says: “One of the aims of Transit Ads is to constantly bring innovation into the OOH mix to create touchpoints that are not only appealing, but invite commuters to engage with a brand in a familiar environment, one that is part of their daily lives. Pulse is dynamic, exciting and eye-catching. It draws people in and allows the creative to really resonate.”