Country Hotels has appointed marcusbrewster to manage all PR related services for the group’s portfolio of nine hotels. Selected for the firm’s extensive media relations practice, marcusbrewster will manage all communications and strategy beginning with the launch of a new property, The Springbok Inn, in the Northern Cape. The agency will also assist with travel route announcements and profiling of the CEO of the hospitality brand.
The 87-room Springbok Inn in Namaqualand, which opened this month is the second addition to the group’s portfolio this year. The new hotel will bolster the Country Hotels portfolio to a total of 320 rooms across a variety of properties that range from a historic hotel in Calvinia to a luxury villa in Plettenberg Bay, and includes a picturesque lodge and campsite on the Orange River.
According to Andre Thirion, CEO of Country Hotels, this is a great time to be in the local travel business. “Travel enthusiasts will be delighted to find our warm, welcoming establishments in the popular tourist areas of the Western Cape as well as the largely unexplored natural splendour of the Northern Cape. As we continue to grow and expand our footprint, we are delighted to partner with marcusbrewster to help enable and fast-track our growth.”
Andre Fourie, Managing Director at marcusbrewster adds, “For South Africa, this is a golden age of travel, especially as our underperforming currency makes local travel irresistible to the adventurous at heart. We are proud to partner with Country Hotels and look forward to working with the team to bring the magic and history of South Africa’s hidden gems to life.”
The recent appointment of Country Hotels follows a series of account renewals and new business developments for the firm. The consultancy, now in its 25th year, is South Africa’s most awarded PR agency. Last month, marcusbrewster signed Danish watch brand Skagen, picked up its first overseas campaign for an international client and was announced as the Best Offshore PR Agency in the 2016 Offshore Excellence Awards in London.