Mimecast, an international company specialising in cloud-based email management for Microsoft Exchange and Microsoft Office 365, selected a PocketMedia Solutions’ Jumpin Jax Slider to intrigue the media to attend its Anatomy of a Cyber-Attack event.
According to Kira Bomberg, the PR and Communications Manager of Mimecast Middle East and Africa, the event was an opportunity to educate business decision makers and the media on the importance of cyber resilience in a business context.
The PocketMedia Slider is a unique, all-in-one branding and communication solution that can be customised to suit various communication needs. Simply pull the Slider’s tab to the right and the inside of the box slides open to the left. Mimecast’s Slider was even more engaging, with six Jumpin Jax boxes that leapt out of it when opened.
“We included stats about the evolving cyber-threat landscape on the Slider, like 67% of organisations are seeing an increase in cybercrime, and used the Jumpin Jax to highlight the cost of whaling cyber-attacks and that almost 40% of enterprise businesses experienced ransomware in 2016,” says Bomberg.
“The unexpected nature of the Jumpin Jax aligned to our overall event communications regarding the underlying (and often unrealised) presence of cybercriminals in business environments who can remain undetected for as long as 229 days. They also illustrated our messaging on the Slider ‘…it’s safe to say that nothing is as it seems’,” she adds.
Mimecast worked with its PR agency Clockwork Media to courier the Sliders to tech and business media contacts across Johannesburg.
“We received very positive feedback from staff and had great media attendance at our event. We would certainly look at doing something attention-grabbing like this for other audiences in our business,” says Bomberg.
“The media are incredibly busy and receive volumes of emails and phone calls. We wanted to create an event invitation that would get the recipient’s attention and be able to explain the reason for the event easily and in a fun way,” she adds.
Mimecast makes business email and data safer for more than 21 800 customers and their millions of employees worldwide.
Founded in 2003, the company’s next-generation cloud-based security, archiving and continuity services protect email and deliver comprehensive email risk management in a single, fully-integrated subscription service.
“Mimecast reduces email risk and the complexity and cost of managing the array of point solutions traditionally used to protect email and its data,” Bomberg explains.
Mimecast Email Security protects against malware, spam, advanced phishing and other emerging attacks, while preventing data leaks; Mimecast Mailbox Continuity enables employees to continue using email during planned and unplanned outages; and Mimecast Enterprise Information Archiving unifies email, file and instant messaging data to support e-discovery and gives employees fast access to their personal archive via PC, Mac and mobile apps.