Golf Ads™ is successfully driving sales for Mahindra through a tactical campaign that is engaging golfers at nine golf courses across South Africa. The activation is showcasing various Mahindra vehicles and challenging golfers to hit a hole in one to win a Mahindra KUV 100 K4.
Kenneth van Zyl, Marketing and PR Coordinator for Mahindra says: “Since implementation we have seen a rise in both leads and sales as a result of the campaign. Golf Ads™ has provided a clever solution for targeting and engaging with this consumer group, with successful conversion to sales.”
Golf Ads™ provides an ideal environment for targeting upper income bracket consumers when they are captive. It also provides the opportunity for brands to target these individuals in areas where out of home advertising is scarce or limited, especially in outlying towns.
“A golfing environment offers the ideal opportunity for talking to a high income, highly influential consumer group. In this environment, consumers are captive, they are relaxed, they are having fun and this makes them more receptive to assimilating brand messaging,” says Peter KohlÖffel, National Sales Manager for Golf Ads™.
Globally, numerous respected golfing tournaments offer a vehicle as a prize in exchange for the almost elusive hole-in-one. As a progressive global brand, Mahindra has capitalized on this exciting feature by taking it one step further in its nine course tactical campaign. The campaign not only heightens awareness of the brand across a multitude of geographic regions, but furthermore assists in elevating brand perception as a direct result of its activity within the golfing environment.
Golf Ads™ provides brands with access to an audience of 500 000 consumers through a comprehensive and diversified range of static and digital branding solutions including Golf TV™, as well as activations solutions. Golf Ads™ engages golfers at 180 of South Africa’s top golf clubs, making it ideal for touting luxury, leisure, sports, alcohol and technology brands.