ProActive has been selected as the exclusive activations and exhibitions partner for the DStv Delicious International Food and Music Festival. The event is the biggest and most influential lifestyle event in South Africa. Now in its 5th year, the event will take place at the Kyalami International Grand Prix Circuit in Johannesburg on 7 & 8 October 2017 and is set to attract over 40 000 consumers over two days.
ProActive has an impressive track record in implementing large-scale, wide reaching, tactical activations across South Africa and within select African countries. The agency’s operational infrastructure ensures that all campaign elements are perfectly aligned, seamlessly rolled out, effectively managed and precisely measured.
Festival Director Lloyd Cornwell says, “We required an activations company that not only understood the enormity of the festival, but also had the capacity, the know-how and the infrastructure to work with us on such a large-scale event. ProActive™ ticks all the boxes.”
Peter KohlÖffel, Head of Sales & Client Service ProActive, explains that the agency is extremely excited to be partnering with this prestigious lifestyle festival. “The DStv Delicious International Food and Music Festival is one of South Africa’s, and one of the continent’s, biggest festivals on the calendar. ProActive™ is looking forward to engaging with brands to customize and execute their activations and exhibition solutions and ensure event integration. Experiential marketing will be a key factor at the event, with tens of thousands of consumers wanting to interact with lifestyle products and services. It will be a great opportunity for brands wanting to extend reach, increase sales or grow brand awareness,” says KohlÖffel.
ProActive will be implementing all activations at the event as well as exhibitions in the Delicious Life area.