Transit Ads™ has implemented a nationwide campaign to spread the messaging that Penny Pinchers and BUCO have merged to become BUCO.
Branded taxis throughout the country’s nine provinces are driving the messaging within urban and per-urban areas, ensuring that the target audience is aware of the merger and the rebrand. Five different creatives keep the messaging eye-catching, relevant and informative and appears on both exterior and interior branding.
“Taxis provide an ideal opportunity for bringing brand messaging and information to commuters, motorists and pedestrians. Transit Ads’™ wide-reaching, nationwide footprint means that a large number of taxis penetrate areas where other forms of advertising are lacking. These taxis travel the same routes daily and are also seen by the same consumers daily. So in terms of getting a message across to the targeted audience, nothing beats taxi advertising,” explains Hugh Wilson, National Sales Manager: Transit Ads™.
The entire campaign is being amplified through an additional touchpoint – TRANSIT.TV™. The TRANSIT.TV™ element of the strategy consists of content that features DIY tips that are relevant to the audience. The digital television network is providing BUCO with another key touchpoint for effective engagement and communication.