The over-arching objectives of the MTN Shoppa Shows are to continue to increase brand awareness and to familiarise and educate consumers about products offered by the cell phone network. All of which have not only been met, but surpassed.
The overall campaign success hinges on a number of key elements – the fact that ProActive™ tailor makes creative solutions that are in line with brand objectives, that the operational infrastructure ensures the ability to execute on a national and continental scale and that brand ambassadors are carefully selected and rigorously trained. Furthermore, the MTN Shoppa Shows are strategically implemented in high consumer traffic areas including taxi ranks and shopping malls.
The MTN Shoppa Shows draw huge crowds, providing ProActive™ brand ambassadors and MTN sales agents with the opportunity to promote the MTN network and drive sales of airtime and data. The activations provide a positive brand experience for consumers which in turn maximises brand loyalty and affiliation.