Windhoek Beer believes that a good Shisanyama experience is the perfect combination of good food and great friends, and is best enjoyed with 100% Pure Beer. This is why it has launched their search for SA’s best Shisanyama.
From October 2017, Windhoek Beer is challenging South Africans to nominate their favourite Shisanyama in the Windhoek Shisanyama Search with Chef Benny.
The campaign encourages locals to nominate and vote for their favourite Shisanyama from around the country – via a simple USSD string – and stand the chance to win tickets to the final event and other prizes.
Once the nominations are in, 16 semi-finalists will be selected to take part in a national taste tour. South African chef and television personality, Chef Benny Masekwameng, together with popular DJ’s from radio stations, Metro FM, Umhlobo Wenene and Ukhozi FM will travel between the chosen Shisanyamas and sample signature dishes from each menu, to select the top eight finalists.
The phased campaign will culminate with the final event, taking place on 10 December in Soweto. By bringing together all eight Shisanyama finalists in one venue, the final event will culminate in an explosion of delicious tastes, enhanced with a Windhoek 100% Pure Beer and great entertainment, creating an ultimate experience for consumers.
According to Lebo Xhola, Windhoek Beer Brand Manager, “For almost 100 years Windhoek Beer has been crafted by passionate brew masters, using the same brewing tradition of only using three key quality ingredients, to create the 100% pure beer enjoyed by consumers. With this campaign we are showcasing Shisanyamas that invest the same time and effort into the unique experience they offer their visitors. Additionally, it highlights Windhoek Beer’s belief that the combination of great food (in this case great Shisanyama), enjoyed with a Windhoek Beer, is the perfect combination for 100% pure enjoyment.”
The winning Shisanyama, voted for by consumers during the final event and moderated by judges, including Chef Benny, will walk away with bragging rights and prizes worth half a million Rand.
The integrated campaign is supported by extensive digital and social media elements. Key trade outlets and Shisanyama establishments will be targeted with robust trade activities. Additionally, interactive activations will take place at each of the semi-finalist locations, during the Taste Tour phase, literally offering locals a ‘taste of what’s to come’ at the final event, which has been designed to immerse consumers in a true Windhoek Beer experience. Throughout the campaign consumers will be incentivised to participate and win spot prizes as well as tickets to the final event.