South Africa Bike Festival and AutoTrader join forces to boost industry growth and invest in the future of South Africa’s motorcycle market

International media and exhibitions company, Clarion Events UK, is thrilled to announce, new for 2018, a three-year commercial headline sponsorship from the largest online automotive marketplace in South Africa, AutoTrader


South Africa Bike Festival, powered by Discovery Channel, is now the market leading annual showcase in the SA motorcycling calendar. The third installment returns to the legendary Kyalami Grand Prix Circuit, 25-27 May 2018.


Alongside the existing headline media partner, Discovery Channel, the three powerhouses look forward to delivering the strongest platform yet for the leading motorcycle brands, manufacturers, accessories and apparel, as well as all industry and motoring lifestyle businesses to meet upwards of 20 000 potential customers and network with the wider industry players to focus on the future of motorcycling in South Africa.


Nicole Muller, Portfolio Director at Clarion Events says; “The AutoTrader partnership brings together two of the largest motoring platforms in the live and digital spaces in South Africa, alongside international broadcast adventure and documentary platform, Discovery Channel. This alliance guarantees to drive commercial activity all year round for motoring and lifestyle brands, exhibitors and sponsors who have invested in the festival since the beginning as well as new brands looking to join and benefit from the exposure. We look forward to working with our partners in the coming months to ensure 360-degree coverage. This will be the time when engagement ignites across digital, live and broadcast to create tangible unique experiences at Africa’s leading international race circuit and convention centre. The South African consumer has the opportunity to meet the people behind the industry as well as the choice to try, test, ride and buy from a multitude of brands in a safe and controlled environment. Having worked with the AutoTrader team since 2016, we are delighted to be working even closer with a leading, forward-thinking motoring brand in South Africa who shares our vision.”


AutoTrader CEO George Mienie says, “After 25 years, we have successfully transitioned the business from print to digital and our move to support and now headline the largest live bike event of it’s kind in SA, continues our strategy to offer world-class market leading solutions for buyers and sellers of all vehicles. Our Bikes channel has grown substantially with 2 million visits in the past year so we are delighted to bring the digital world into reality for this event, another move to grow our bikes platform. As market leaders it made sense to partner with Clarion Events, the market leaders in providing connectivity and business-critical insight across communities of buyers and sellers.”


The Clarion team are also pleased to announce the official brand ambassadors, the “Voice of Choice for the SA Motor Industry” Greg Moloney, advocate of revolution in freedom, equality and mobility, “Biker Queen” Seipei Mashugane, The Association of Motorcycle Importers & Distributors in SA (AMID) and the Rainbow Mzansi Bikers Organisation (RAMBO). The combined intention for 2018 and beyond is that “united we are STRONGER and TOGETHER we can drive the industry forward”. Motorcycling can offer independence, mobility and an alternate and cost effective means of transport for SA Commuters. During these difficult global economic times, by highlighting and raising awareness of the positive impact 2 wheels can have for South Africa’s future, we can have a positive impact on environmental and economical solutions.