Nestlé South Africa has launched an interactive nationwide consumer campaign to showcase how its extensive product range includes choices to suit all moods and occasions.
The With Nestlé, Family Time is Happy Time campaign also provides an opportunity to inform and educate consumers on key product developments that impact personal nutrition and highlight Nestlé South Africa’s wellness platform, Choose Wellness Choose Nestlé.
Empowering consumers to make informed decisions about their health and wellness has been a consistent focus for Nestlé over the years and a core driver in positioning the company as a leading global nutrition, health and wellness company.
Naazneen Sali-Ameen, Nutrition, Health and Wellness Manager at Nestlé South Africa says, “As a company, we have made various commitments to innovate our products to better suit the lifestyles of modern consumers. These commitments range from further decreasing sugar, sodium and saturated fats from our products to addressing undernutrition through product fortification.
Choose Wellness Choose Nestlé provides a springboard to share much needed consumer education around the three key pillars making up the platform; Eat Smarter, Move More and Live Better. With our latest campaign we can further engage consumers around the importance of family time as part of overall wellness and demonstrate how our products seamlessly fit into a balanced lifestyle.”
Between 5 March and 30 April 2018, the educational drive will involve a strong in-store focus tied into activations, a competition element to incentivise participation, as well as digital elements.
The interactive in-store mechanic will use engaging point of sale materials and promoters to drive Nestlé’s key messages.
The competition element offers consumers the chance to win their share of R1.5 million* simply by purchasing any participating Nestlé product and dialling a USSD code with the barcode details. The prize allocation includes a grand prize of R200 000 cash, weekly cash giveaways as well as weekly family getaways, valued at R35 000, and instant airtime rewards. In-store promoters will also engage consumers with fun quizzes and games to test their knowledge with instant prizes up for grabs.
Informative digital and mobile elements will expand campaign messaging, by sharing health and wellness tips to consumers as well as driving them to key brand platforms for more information.