Renault South Africa’s Vice President of Marketing, Jesus Boveda, says that Dalmatian’s approach fits the brand perfectly. “I love challenging the status quo, big ideas and working with talented people. We have found all of that and more in the team at Dalmatian. We are going to do very exciting things this year and beyond together,” he says.
Dalmatian’s creative ethos impressed Johanna McDowell of the IAS, who worked closely with Renault during the pitch. “The agency review was informed by the client’s need to seriously up their game in this highly competitive market, and to take a different view on automotive advertising and communication. We conducted an extensive market mapping exercise at the outset and are delighted that the team at Dalmatian came through with flying colours at the end of the process.”
Gabi Weinstein, partner and managing director at Dalmatian, comments that the agency has had a great start to the year, starting with the appointment of Jake Bester as partner and ECD. Then came the Dalmatian Cape Town office adding Protea Hotels by Marriott to the stable, and now the Johannesburg office partnering with Renault. “Our purpose is to create work that demands attention, and winning Renault is a strong proof point of that ambition and purpose. We can’t wait to get started!” she says.