blu_line to launch new collections and materials at Decorex 2018

Specialising in kitchen architecture, blu_line offers locally designed and manufactured bespoke kitchens for a niche clientele. Over nearly two decades, the company has made it a priority to focus on the details, bringing uncompromised functionality to the living space while incorporating a rich array of textures as well as a captivating display of levels in every kitchen. The attention to detail coupled with a vast selection of blu_line finishes lends oneself to a journey of discovery. To discover your story at blu_line is to unveil the beauty of textures, levels and design that not only tell of who you are but also enhance the way that you will experience and live in your new space. blu_line takes great pride in not only bringing clients the latest in textures, materials and functionality but also in seamlessly bringing these elements together, ensuring that they are used in a way that enhances the space, reveals exquisite character and essentially tells a story that corresponds with every client.

Marked divisions

With three sophisticated collections to choose from, each offering a subtle sense of direction, clients are able to fully explore and establish their own look and feel without restriction. blu_line’s diverse internal ranges furnish the ability to select and tweak each design in order to meet both the needs and price points of each exclusive client, while continuing to bring the ultimate in both functionality and aesthetics to every kitchen. Servicing both the select private market as well as the high-end contracts market, blu_line offers the ultimate interpretation of the space.

Kitchen Collection


With an intentional play on both levels and depths between surfaces, the overall look of the monobloc collection is noticeably dramatic, offering bold statements by working with materials that accentuate and enhance the space. This collection is influenced by considerable contrasts in both textures and colours while accentuating segments of the space using dramatically thick counters, bold units and various levels. depth of contrast is enhanced through staggering design elements that offer volume and intensity to the overall design scheme. the monobloc collection makes a dynamic statement as all of these elements culminate, resulting in a beautifully bold space.


The monoline collection is made up of subtle details and sleek lines. offering a sophisticated play on levels and textures, monline features a subdued balance of contrasts with the focus being on flush units, subtle depths and streamlined cabinetry. Delicate detailing is an essential aspect of this collection where all aspects of the design are worked through using thinner profiling. The use of levels perseveres but is handled with greater intricacy and finesse. Overall, the monoline collection offers a restrained but sophisticated environment.


This collection is able to handle a great deal of variety in both textures and design elements. While levels and depth are important, the fundamental focus of the monoarc collection is on beautiful curved detailing. The use of countered angles and subtle curves soften the atmosphere of the space giving it a profile that is truly unique and fully customisable. The overall look of the monoarc collection is breathtakingly modern and able to incorporate either flush, sleek lines or the fuller, more dynamic detailing, ultimately defined by a featured design arc.

To view these and many more #rhythmoflife milestone décor, design and lifestyle features and products, get to Decorex Joburg for the 25th installation. Visitors to Decorex Joburg will have access to all the exhibition features as well as the collocated exhibitions – the International Sourcing Fair and 100% Design South Africa. Decorex Joburg has further enhanced the visitor experience with the introduction of Necta, a mobile app that consolidates all event information including exhibitor details, specials and competitions. Download the Necta app now, available on all Android or iOS devices, to discover all the products and services on offer at the exhibition.


8 – 12 August 2018

10am – 6pm daily

Gallagher Convention Centre

Public holiday: Thursday 9 August

Trade-focused days: 8 and 10 August

Ticket Prices:      Adults – R 120

Student/Pensioners – R 100

Kids U12 – R20

Trade – R 100

Exhibitor – R 100


For more information, email


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