Mall Ads™ is proud to announce the launch of the highly anticipated Mall Radio. Mall Radio is a ground-breaking radio channel that airs across 10 malls, reaching 3.5 million shoppers monthly. The platform is non-intrusive, adds value and stimulates the senses as shoppers proceed on their shopping journey.
With media and audience fragmentation, Mall Radio provides the ideal vehicle to influence consumers with brand messaging and call to action when they are in a purchasing frame of mind and have a predisposition to making impulse purchases. The channel is targeted and communicates directly with a desired audience as it offers location and genre specific music interspersed with advertising broadcast in audience -specific languages.
John Faia, GM: Mall Ads™ is excited to be offering yet another targeted, effective media platform to clients – one that maximises reach as well as overall media spend resulting in superior ROI. “Radio is a medium that really resonates with the consumer because it creates an emotional connection. It is especially focused in cluttered environments such as malls where numerous brands are vying for attention. Radio slices neatly through this clutter and with content that resonates with the shopper, it enhances OOH and traditional media spend and works effectively as a stand-alone to target a very particular audience.”
Enhancing Media Spend with Mall Radio
Mall Radio provides the ideal vehicle to influence consumers with brand messaging and call to action. Various package options provide the opportunity for brands to elevate their messaging with Mall Radio. The national package offers reach to the entire audience base simultaneously, as such the opportunity to influence purchase is augmented. Mall and region specific packages are also available for pin-point geographic targeting.
“The importance of audio within a marketing strategy is paramount, because sound is an integral part of the OOH experience. The current trajectory of OOH technology and innovation is taking audio to a new level. There is a trend towards multi-sensory marketing and Mall Radio, together with the other offerings within the Mall Ads portfolio is blazing ahead on this trend trajectory,” concludes Faia.