Cape Town businesswoman Helen Johns the Powerhouse Behind Women’s Lifestyle Expo

After a few years on the catwalks of South Africa and Europe, Helen Johns (Atlantic Seaboard/ City Bowl) found herself in the Mother City to complete a university degree. In between lectures and socialising in the city, she and a friend started a small clothing company on Greenmarket Square. Once her entrepreneurial spirit got a taste of the opportunities out there, there was no looking back – she co-founded The Source, a wholesale homeware imports’ company, and created an events’ company within an advertising agency. This eventually became Mint Productions & Destinations, an expert events’ company operating across Africa.


Finally, Helen decided that merely leading by example was not enough to uplift and empower women in the real world, which is how the Women’s Lifestyle Expo was born. What better way to celebrate empowered women than bringing to South Africa its first Women’s Lifestyle Expo.


“The Women’s Lifestyle Expo is about female empowerment and promotion of the extraordinary skill and talent found in every industry across the country,” explained Helen. “Women are masters at the art of multitasking, which is why the Women’s Lifestyle Expo has put together a diverse array of presenters and inspiring feminine experiences to be relished over one weekend.”


Join her at the Women’s Lifestyle Expo (#WLE2018), which will take place at Joburg’s Montecasino Piazza from Saturday, 29 to Sunday, 30 September. It promises to be a weekend to remember. Tickets are available at For more information about the #WLE2018, visit