FCB Inferno launches latest evolution of ‘This Girl Can’ for Sport England

One of FCB Africa’s sister agencies, FCB Inferno, has launched the latest evolution of its “This Girl Can” campaign with Sport England, entitled “Fit Got Real,” which aims to inspire women to have the confidence to be more active to improve both their physical health and mental well-being.

The new film takes a fresh approach to the Cannes Lions-winning “This Girl Can” with its “Fit Got Real” concept, showing real women of different ages and ethnicities doing exercise their own way, no matter how unconventional. Whether women are being active by running around the park pushing their child in a pram, hula-hooping at home, jumping into the sea, trampolining with friends or teaching themselves how to swim using YouTube, the message of “This Girl Can” is that all exercise counts.

Watch the spot here, featuring Barbra Streisand’s “Don’t Rain On My Parade:” https://vimeo.com/297280078