Danela Conti looks at Africa’s dominance in décor at Decorex Cape Town

Having launched her design career at Decorex Cape Town more than two decades ago, Danela Conti Bryant will be returning to the premier décor exhibition to take on the role of Decorex Designer Spotlight. This exciting feature forms part of an extensive décor, design and lifestyle programme showcasing at the Cape Town International Convention Centre from 1 to 5 May 2019.

 

“Danela has made such an impact on both the national and international design scene, always bringing a heightened level of luxury to every project,” said Sian Cullingworth, Portfolio Director at Reed Exhibitions. “Her inclusion in this year’s Decorex Cape Town Designer Spotlight feature is going to be an incredible culmination of the latest trends that reflect the exhibition theme ‘Designing for Africa – feels like home’.”

 

A vibrant career in the world of design

 

Danela’s passion for interior design has traversed international borders, with her stylish flair revisioning interiors and prompting the establishment of numerous renowned design brands. Her Koto Nika collection of furniture and lighting graced Harrods and Selfridges, while her Resort Lifestyle range brought high-end holiday homeware and leisure-ware to South Africa.

 

From the popular Danela Conti Interior Design in the United Kingdom to Malibu Interior Design at home, Danela has enhanced the interior of structures ranging from private homes to boutique wineries – Boschendal and Warwick Wines among them.

 

Entering her 21st year in the design industry has only stimulated Danela’s passion: “With its inter-changing and fast-paced aesthetic, who could ever be bored?”

 

Africa in décor and design

 

Commenting on the upcoming Decorex Cape Town exhibition, Danela said she was particularly entranced with this year’s theme, ‘Designing for Africa – feels like home’: “I will be working this into my ethos and design principles going into 2019,” she explained. “It is such a great, on-point direction for the design world right now, in addition to being relevant for us Africans!”

 

Danela outlined some ways Africa was taking hold of interior design globally: –

 

–        African wax prints

 

“This is such an African grassroots design which is making its way around the world,” explained Danela. “The international designers are using a more diluted version of the African wax prints, making them popular in mainstream marketing. African design is now becoming more high-end.”

 

–        Organic textures and shapes

 

“We’re seeing much more organic, curved structures in furniture which most likely has its roots in African craft,” continued Danela. “The vast natural resources and interpretation of the stunning African landscape is evident in many décor items.”

 

–        Pastel tones

 

Closer to the natural colours found across the African continent, Danela said 2019 will see more pale pastel shades coming into the décor colour palette: “This is an offshoot of the popular Millennial pink and a move away from the jewel tones of previous years,” she explained, adding that the incoming pastel shades of blues and greens effectively reflect the calming nature of the African landscape. ““This is welcome respite to the frenetic days we all seem to find ourselves in.”

 

Taking design to all communities

 

Taking full advantage of her position at the Decorex Designer Spotlight, Danela will be launching her next socially-conscious venture, ‘The Beena Project’, which aims to create an understanding, among the youth, about the fundamentals of organised design and how it enhances lives.

 

“I want to improve the environment of young people in underprivileged communities by bringing colour, texture and design to playschools and community centres, showing how your physical environment can improve your overall experience,” explained Danela.

 

Her first project will be revitalising a pre-school based in Imizamo Yethu near Hout Bay. Visitors to Decorex Cape Town will get to see images of the school’s transformation alongside Danela’s African-inspired feature.

 

In addition to the hugely popular Decorex Designer Spotlight, Decorex Cape Town boasts a full programme of key features, including:

 

•             The Playroom Children’s Decor Project

•             Decorex Urban Living Trend House

•             Instudio Trend Theatre by ABSA

•             The Lighting Project by Wire World

•             The Bathroom Project

•             Decorex International

•             Wine & Bubbly Bar furnished by Homewood

•             Gourmet Cooking Theatre

•             Rummery + Gin Garden

•             The Illy Experience

•             Mint Treat Café

•             The Library by EFAM

 

DECOREX SA 2019 DETAILS

 

Decorex Cape Town

1 – 5 May 2019

10am – 6pm daily

Cape Town International Convention Centre

Trade-focused day: 2 – 3 May 2019

Ticket Prices:      Adults – R110

                           Student/Pensioners – R100

                           Kids U12 – R20

                           Trade – R100

                           Exhibitor – R100

 

Decorex Joburg

7 – 11 August 2019

10am – 6pm daily

Gallagher Convention Centre

Public holiday: 9 August

Trade-focused days: 7 – 8 August 2019

Ticket Prices:      Adults – R120

                           Student/Pensioners – R100

                           Kids U12 – R20

                           Trade – R100

                           Exhibitor – R100

 

For more information, email decorexinfo@reedexpoafrica.co.za

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Blog: http://www.reedexpoafrica.co.za/decorexblog/