Tracy’s no chicken when it comes to cutting-edge ideas

Known for her distinctive aesthetics and trend-setting ideas, Tracy Lee Lynch of Studio Leelynch is one of the judges of the 2019 Innibos National Craft Awards.

“I will be looking for fresh ideas that breathe new life into traditional crafts. I am hoping that the designs are inspired by aspects of our unique Southern African identity and that the applications are world class in relation to the quality and execution of the pieces,” she says.

Tracy studied at Stellenbosch University and through her years of undergraduate and postgraduate study, developed a particular aesthetic vision that has been the

driving force behind a career built on a passion for the creative world of interiors, styled experiences and design.

“My core goal has been to inspire and direct projects toward a focused and, above all, authentic design aesthetic. Having worked in interior design, rebranding, visual communications, interior/design magazines and art direction, I have had the privilege of drawing together and working in collaboration with many varied talented people across all aspects of design and production.

“The collaborative aspect is hugely important to me, and I believe that only by drawing on such a wealth of talent as we have in South Africa, can we arrive at truly memorable and meaningful design.”

Tracy’s vision has won her a number of awards:

  • Her Nando’s Heartfelt Celebration of South African design and Nando’s Chicken Run won the Shared Value Grand Prix Award at the 2016 Loeries,
  • Nando’s Heartfelt Celebration of SA Design won a BASA (Business and Art South Africa) Award in 2016,
  • Internationally, Tracy won a Shaw Group Award for the interior design of Nando’s Central Kitchen in 2015, and
  • She received a Bronze Loerie Award for the interior design of Nando’s Central Kitchen in 2016.

“Judging the Innibos National Craft Awards is an incredible opportunity to be exposed to new talent and to connect with the extraordinary wealth of craft skills for which South Africans are globally recognised,” says Tracy.

The closing date for SA crafters of all genres to submit their entries into the Innibos National Craft Awards is April 12. 2019. Entry is free. For more information and ENTRY DETAILS, please visit