Second-hand coffin trade may become a matter of grave concern

South Africa is a magical country. It’s a place where truly anything can happen. And it so often does.  In the last few weeks alone, social media erupted with images of a pastor who demonstrated his ability to revive people from the dead. Truly. There is easy to access video footage of (an admittedly) fairly healthy-looking corpse that leapt to life following a short, but (obviously) very powerful, prayer, from an (obviously) very connected man of God. Lookers on, on-looked with wonder and with disbelief as the newly dead arose, while few seemed to question the hard-to-miss movement of the corpse prior to his resurrection.

The sceptic in me wondered if he would be so capable following a cremation?  The ex-commodity trader, however, didn’t dwell on that aspect, but rather considered if there might be a new market in 2nd hand coffin trade – after all, many would now only be requiring them for very limited usage. The campaign, although not finalised, would include comforting words like “gently worn” and “not so final, but still comfortable resting place”.

Charges against the pastor killed my little business before it got out of the ground.

In the wonder land that is South Africa, the last few weeks have also seen new expressions magically appear and became part of our lexicon. “My f*k Marelize” arrived out of thin air, following a painful sounding altercation with a rugby post. It came from nowhere, like a rabbit out of a hat, and in the lexicon it will no doubt remain.

If this wasn’t enough to thrill even the most sceptical, department store Woolworths, always on trend, has seemingly produced water that transforms and “Metamorphizes” people. Within just a few days, a video has gone viral and South Africa is loving it. It contains footage of three boys (sounding more like Julius Malema than Mmusi Maimane), who are filmed drinking the water that has arguably more power than the pastor. On consuming the liquid, something strange occurs.  Not only does their diction and enunciation become enhanced but also their vocab. Words like “amalgamate and photosynthesis” dance off their tongues as they extol the “exquisite” quality of the water.  They end by mentioning the “key competence of communication”. And with that, the clip ends with the boys changed forever.

Woolworths loved it even though it poked gentle fun at their own pretentiousness and South Africa loved it because it poked fun at our own judgement. More so, the country fell in love with the video because it displayed creativity, wit, the magnificence of our youth and that with everything that we are stressed about, we still possess the ability to laugh at our uniqueness.

There have been other videos that display the very opposite of this. A video featuring 2 EFF supporters (in red EFF T-shirts), throwing trash out of a bin whilst a young guy scurried to clean up the mess, also got our attention. He patiently continued to collect the rubbish and they continue to deliberately throw it out of the bin. The EFF did not condemn the childish and surly behaviour of its supporters and instead (I believe) attacked journalist Karima Brown in order to divert attention away from this PR own-goal. They did this successfully and with our short attention span, we seemed to instantly forget about this one.

What is relevant is that that in all these videos it is the youth who inspires us. Marelize laughs at herself and in an interview tells us that she falls over every day; the Woolworths water drinkers through their video make sure that we don’t take ourselves that seriously; and the EFF rubbish collector displays maturity well beyond that of the adult rubbish throwers.

South Africa is a place of wonder. It is a place of magic. But we don’t need a fake pastor to pretend to bring people back from the dead in order for us to see it. Simply put, the youth is already doing just that.

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About Howard Feldman

Howard Feldman is one of South Africa’s leading entrepreneurs. His experience is global and extensive, spanning more than 20 years of working as a business strategist, keynote speaker, published author, both locally and globally, social and political commentator, morning drive show host and philanthropist.

Feldman provides insights into strategic thinking, motivation, facilitating solutions and addressing organisational challenges.

Feldman has used his experience and innate understanding of markets and business to also take his career into the fields of writing and radio. He is the author of two successful books – Carry-on Baggage and Tightrope: Musings of Circus South Africa. His third book; Smile, dammit – is scheduled for release in March 2019.

He is also the Morning Mayhem host on ChaiFM from 6am-9am, Mondays to Fridays.

Part of Howard’s career includes a 15-year stint building a global commodity trading business. He found significant conventional success, but lost himself along the way. His journey is an exploration of authenticity and meaning. Armed with business and academic knowledge as well as a brave and unflinching sense of humour, Howard uses his personal experience to educate and entertain.

Howard Feldman works extensively in executive and corporate training. His delivery draws on real-world experience, recognising the value of people and relationships without compromising the energy of entrepreneurship and career growth, providing audiences with applicable wisdom and the tools needed to thrive within a mercurial and challenging business world. He has a unique, positive outlook and courageously engages in conversations that most would prefer not to have. Through humour, insight, and disruptive thinking, Howard unravels complexities, unlocks talent, and ignites potential.