Big opportunities for trade industry at Decorex Joburg

This year’s Decorex Joburg, themed ‘Designing for Africa – feels like home’ presents members of the trade industry with a really comprehensive selection of high-end products and services that are suited to the local and international market. Taking place at the Gallagher Convention Centre from 7 to 11 August, Decorex Joburg visitors will enjoy from two trade-focused days on the 7 and 8 August.

Trade delegates attending Decorex Joburg will also benefit from direct access to two collocated shows, the International Sourcing Fair (ISF) and 100% Design South Africa. ISF is a trade-only fair which focuses exclusively on retail and commercial, giving trade visitors access to global innovations and product ranges in the home, gift, office and hospitality sectors. Running from 7 to 9 August, ISF brings together international suppliers and manufacturers with distributors and retailers from across Africa, all under one roof.

100% Design South Africa is the largest curated exhibition space for sourcing high-end contemporary design in Africa. This is an annual platform for leading brands to both launch and showcase their latest products suited to top architects, interior designers, developers, hospitality buyers, procurement companies, retailers and the media. Located in Hall 1 of Gallagher Convention Centre, this is Africa’s largest trade show for the design industry.

Sian Cullingworth, Portfolio Director at Reed Exhibitions, said the exhibition acknowledged Joburg’s extensive trade industry through a number of key features and programme inclusions this year: “We are acutely aware of time constraints placed on members of the trade industry which is why we’ve ensured an easily-navigated setup displaying only the most exclusive and innovative trade items. This year’s theme will see a major focus on both locally-manufactured and locally-sourced products that meet stringent criteria for quality and function.”

Here are the top 5 reasons trade delegates should get to Decorex Joburg in 2019:

1. Connect with industry leaders

With five days of quality installations, demonstrations and exhibitions, Decorex Joburg, 100% Design and ISF attracts more than 57 000 annual visitors, one quarter of which are trade delegates. Spanning seven exhibition halls, Decorex Joburg offers premium-level products and services to ensure influential industry representatives are in attendance, while providing a space for impactful business engagement. Trade delegates are encouraged to pre-register online ahead of the show to fully benefit from complementary access and VIP parking allocation at the show.

2. Dedicated Trade Business Programme

The specialised Trade Business Programme run at Decorex Joburg facilitates maximum engagement for trade members at the exhibition, streamlining the process of product and service sourcing. The two trade-focussed days – 7 and 8 August – will offer industry members a unique networking platform that encourages the development of productive business relationships.

3. Source quality products

As the flagship Decorex exhibition, Decorex Joburg welcomes close to 800 exhibitors across an incredible 23 000 square metres of exhibition space. More than a quarter of trade visitors to the show are repeat visitors, and some 55% of trade visitors attend the exhibition primarily to source new products. This is a premium space for representatives from the architecture, property, furniture, design and retail industries looking to source new suppliers or products – all in one convenient location.

4. Enjoy full features’ programme

Established more than two decades ago, Decorex Joburg has become entrenched as the ultimate reflection of incoming trends in décor and design. Some 52% of trade delegates attend the show to familiarise themselves with the latest industry trends, and this is a responsibility the event organisers take seriously. Through an incredibly dynamic features programme, Decorex Joburg provides a visual and sensory interpretation of style trends, bringing on board the most influential designers and suppliers. Some of this year’s key trade features include:

–        Instudio Trend Theatre by ABSA

Financial, design and business experts will be given this CPD-accredited platform to engage with visitors on innovative ways to commercialise and expand on business opportunities in free-flow forum. Everything from unique business opportunities to home renovation expertise will be shared at this theatre.

–        Decorex International

Décor and design trends in Hong Kong, Paris, New York and Johannesburg will be showcased in this globally-inspired apartment room setting.

–        Decorex Urban Living Trend House

Decorex Creative Director, Anita Bloom, will work with leading suppliers to curate a uniquely Joburg home space that draws on this year’s theme, ‘Designing for Africa – feels like home’.

–        Kitchen Design Project by Studio Collection

Decorex Joburg and the Studio Collection invite leading artisans and suppliers to craft modern kitchen settings that demonstrate dominating trends and feature the latest in kitchen appliances.

–        Fabric Trend Bar

The latest in fabric colours, textures, patterns and styles from Joburg’s high-end fabric suppliers will feature in this newly-introduced installation.

–        Designer Pavilion

Designs by 6 of Joburg’s emerging creatives will be showcased in this pavilion which has been established to support influential African design through this year’s theme, ‘Designing for Africa – feels like home’.

5. Phenomenal feedback from visitors

Decorex Joburg welcomes active visitor engagement as a way to constantly keep up with growing industry demands. Here is some of the feedback received from recent trade delegates:

“It was amazing and incredible. I am currently renovating my home and I found the kitchens very inspiring and beautiful. My expectations were met because I knew what I wanted prior to attending the show and I found everything that I needed.” – Salome Mogogan

“It was an amazing show, it was more substantial with the 100% Design being part of Decorex, we would like to see more new exhibitors.” – Lara Olckers

“The show was brilliant. I came to see kitchens and board suppliers which I did find, so my time was well spent. 100% Design was also great to see. This show was better than last year’s show so keep doing what you are doing when organising the event.” – Kevin Phillips

Trade members are encouraged to pre-register online at for complimentary access to the Trade Business Programme.


Decorex Joburg

7 – 11 August 2019

10am – 6pm daily

Gallagher Convention Centre

Public holiday: 9 August

Trade-focused days: 7 – 8 August 2019

Ticket Prices: Adults – R120

                      Student/Pensioners – R100

                      Kids U12 – R20

                      Trade – R100

                      Exhibitor – R100

For more information, email


Facebook: Decorex SA

Twitter: @decorexSA  

Instagram: @decorex_sa

LinkedIn: Decorex SA