Position! Position! Position!

By Howard Feldman

If American media is to be believed, Donald Trump is apparently considering buying the island of Greenland. This is not the first time that Greenland has been on the market and not the first time that the US has attempted to procure it. In 1946 former US President Harry Truman tried and then failed to do so. Which is probably one of the primary reasons that Trump would like to secure this little piece of real estate.

According to reports, for Donald Trump, the purchase is about a number of things: mineral resources, the China trade war, military positioning in respect of Russia and legacy creation.

Greenland is an autonomous region that pretty much runs itself but is owned by Denmark. I guess much like Bophuthatswana was, without the apartheid. Or Sun City. Or the weather.

The rationale behind this move is the Greenland’s natural resources, which the US would quite like to control. It is also strategically placed because of its proximity to Russia and would make a perfect spot for a US airbase.

Whereas my 1st instinct was to laugh off the idea, on further contemplation I wondered if it would be such a terrible idea for him to contemplate the purchase of South Africa. It’s not, after all, as if the country (or at least a good portion of it) hadn’t been sold before by our former President Jacob Zuma. The only difference is that some years later we still are not clear on the value and it is the country’s citizens who are actually paying the price.

Following this thought, I wondered further, how we could let them know that we might consider putting ourselves back on the market. Why not, take the bull by the horns (so to speak) and launch a marketing campaign? Why not create an advert for the sale of South Africa, that I think would look something like this:

Position. Position. Position! This magnificent North facing country situated at the tip of Africa (that’s the big continent just across the Atlantic Ocean) right alongside Nambia is a jewel in the crown of the continent.

It’s a fixer upper! Needs T.L.C, a lick of paint and perhaps some foundation work (read infrastructure) to enhance its natural splendour. This grand old lady has it all. Magnificent vistas, a concentration of rich natural resources, a rainbow nation, and plenty of room for the growing family. The country has no natural disasters to speak of (please read the fine print where the SABC is excluded from the definition of ‘natural’).

South Africa offers a unique opportunity for the discerning buyer. For further information please contact any of the many land experts.”

There are a number of concerns of course. Given the Eskom situation, obtaining an electrical compliance certificate might be problematic, and we would need to make sure (contractually) that Steve Hofmeyr is not considered to be a latent defect. Tracking down the current owners of the country might also be a challenge, but as they have recently celebrated a family wedding in India, it is assumed that their whereabouts might be known.

That said, South Africa still has to be a better option for Trump than Greenland is. Without meaning to disparage that icy island, the US already owns Alaska – surely there is a need for diversity. As a property guy, surely, he recognises the need to spread risk? And if there is anything that we are good at, its “risk:” for reference please contact Moody’s.

Greenland is apparently costing Denmark around USD700M per year which Trump believes is a bargaining tool. The Financial Mail estimates the value of Greenland’s rare earth minerals and strategic military positions to be around USD1.1Tr but there is no indication at what level Donald Trump values the country at.

There has been no firm indication of interest from Denmark. Quite the contrary with the Danish Prime Minister saying, ““Greenland is not for sale. Greenland is not Danish. Greenland belongs to Greenland. I strongly hope that this is not meant seriously.”

Me too – because if Greenland is not a serious seller, then maybe South Africa should consider having a show day.

About Howard Feldman

Howard Feldman is one of South Africa’s leading entrepreneurs. His experience is global and extensive, spanning more than 20 years of working as a business strategist, keynote speaker, published author, both locally and globally, social and political commentator, morning drive show host and philanthropist.

Feldman provides insights into strategic thinking, motivation, facilitating solutions and addressing organisational challenges.

Feldman has used his experience and innate understanding of markets and business to also take his career into the fields of writing and radio. He is the author of two successful books – Carry-on Baggage and Tightrope: Musings of Circus South Africa. His third book; Smile, dammit was released in March 2019.

He is also the Morning Mayhem host on ChaiFM from 6am-9am, Mondays to Fridays.

Part of Howard’s career includes a 15-year stint building a global commodity trading business. He found significant conventional success, but lost himself along the way. His journey is an exploration of authenticity and meaning. Armed with business and academic knowledge as well as a brave and unflinching sense of humour, Howard uses his personal experience to educate and entertain.

Howard Feldman works extensively in executive and corporate training. His delivery draws on real-world experience, recognising the value of people and relationships without compromising the energy of entrepreneurship and career growth, providing audiences with applicable wisdom and the tools needed to thrive within a mercurial and challenging business world. He has a unique, positive outlook and courageously engages in conversations that most would prefer not to have. Through humour, insight, and disruptive thinking, Howard unravels complexities, unlocks talent, and ignites potential.