MOORE: Helping you thrive in a changing world

In a world defined by change, everyone must adapt. Today Moore Stephens demonstrates that philosophy with a global rebrand as ‘Moore’, bringing a fresh perspective to the increasingly complex challenges faced by both their local and global clients.

From today, the Moore Stephens network locally becomes ‘Moore South Africa’ as part of the wider rebrand of the international accountancy and consultancy network that houses more than 260 independent firms in 112 countries with a client-focused professional community of more than 30 000 people.

Moore’s new brand position ‘Helping you thrive in a changing world’ succinctly captures what Moore member firms provide clients and their community: Advisers who provide the technical and professional services clients need to flourish, rooted in strong, human relationships.

Anton Colella, Moore Global CEO, says: “With our new brand we choose a new identity fit for a world defined by global decision-making, data-driven insight and the need for agility in all that we do.

“At a time when technology is changing so much of our interaction, I believe the new disruption in our industry is not technology but businesses that embrace a renewed and profound humanity – where we differentiate in the quality of care that we have for our clients. The challenge for Moore continues to be to build a reputation as a profoundly human organization.”

Charles Reid, Chairman of Moore South Africa, says: “This new brand and positioning are not something we aspire to be. It is who we are. But it gives us a wonderful opportunity to step forward with a fresh perspective and offer more in a market where access, passion, care and community are too often in short supply – and where we can truly make a difference. It is what we offer clients to help them succeed today and tomorrow. We build our relationships based on trust, quality and clear advice, ensuring those we advise have time to focus on what they do best.”

In South Africa particularly, where fraud and corruption are issues that continue to plague both business and the public sector, Reid believes Moore’s focus on building trust and humanity through strong relationships with clients, is at the heart of providing the kind of advice and guidance businesses and business leaders need.

Colella concludes: “So as we look to the future, our new brand honours our Moore Stephens heritage, reflecting the strengths that clients have, and can always expect from us: straightforward advice, high quality, and the passion we bring every day to our belief that relationships with clients are about much more than simply a job.”