Lebogang Rasethaba gives us a glimpse into modern soccer culture for the 2019 Shell Helix Ultra Cup

The new campaign for Wunderman by Egg Films’ Lebogang Rasethaba for the 2019 Shell Helix Ultra Cup is a vibrant glimpse into patriotic South African soccer culture, right in time for Heritage Month.

The two spots making up the campaign bounce off of each other to play up to the rivalry between two giants of South African football – Mamelodi Sundowns and Kaizer Chiefs. The two teams will go head-to-head on the 12th of October 2019 at the FNB Stadium and, in the end, #therecanonlybeone.

The aim of this campaign, as outlined by Shell Brand Manager Devisha Ramdin, is to increase awareness of this second installation of the Shell Helix Ultra Cup, a prestigious fixture in the annual soccer calendar, and to get the fans out to support their teams.

“The Wunderman creative team led by Theo Ferreira and Thembalethu Msibi challenged me to make two equally compelling ads that show the real culture behind each team,” Rasethaba explained.

“To accomplish this, I set out to create two ads that really stand out and catch your attention, but without resorting to the expected visuals. I didn’t want to just show the vuvuzela-blowing super-fans we are used to seeing.”

Ultimately, Rasethaba created two striking ads that – in isolation and as a series – succeed in answering the question ‘What is a modern-day soccer fan?’

The ads were shot over four days on location in Soweto and Mamelodi on the teams’ (and their fans’) home-turf. It’s this authenticity that leads to the fascinating exploration of the different ways that fans express their support. Instead of the stereotypical soccer fan imagery, we see choir-singers, bikers, skateboarders and dancers. These are real South African soccer fans.

Rasethaba gets to the heart of the unique culture of each team, the colourful, hearty, realness of Kabo Yellow, and the slick, street smart attitude of the Amakhosi. The fans featured in the ads, and atmosphere created in each video, are real, relevant and essentially an authentic representation of the different flavors of South African soccer culture.

View the ads:

Credit List


Shell Brand Manager                 Devisha Ramdin

H&K PR                                    Celine DeCanha

Sail PR                                     Lara Portelli
H&K PR                                    Thobile Shongwe

Mediacom                                 Yolanda Magwatyu


CCO                                         Theo Ferreira
ECD                                         Thembalethu Msibi
Art Director                               Monde Lobola
Art Director                               Tebogo Mahlomoje
Art Director                                           Jerry Manganyi

Copy Writer                                           Zesizwe Ngwenya

Producer                                               Rene Hartley

Account Director                       Sine Mthembu

Egg Films & Crew

Director                                        Lebogang Rasethaba

DOP                                             Rory O’Grady

Executive Producer                     Colin Howard

Producer                                   Julia Schnurr
Prod Manager                           Pia Caverni
Prod Co-Ordinator                     Liezl Willemse

Prod. Assistant                        Zenele Nhleko

1st Assist Director                     Carey Lagoe

2rd Assist Director                    Rasta MacDonald

Art Director                              Wendy Frederiksson

Props Master                           Leila Walter

Wardrobe Stylist                       Koketso Mbuli

1st Unit Focus Puller                 Mark Cooksey

DIT                                                       Ludwig Bezuidenhout
VT Operator                              Londi Khambule

Drone Operator                         Byron Walters

Movi Operator                           Andre Roux

Gimbal Operator                        Decio Lourenco

2nd Unit Focus Puller                Khyle Smith

Key Grip                                               Thomas Wahl
Best Boy Musa Mthembu

Gaffer                                                   Andre Beumer

Best Boy                                              Marcus Nepfumbada