Bold new direction for House & Garden Magazine: New masthead revealed

South Africa’s premier decor, design and culture publication – Condé Nast House & Garden –  today revealed its new look and logo, which reflects the ongoing editorial shift at the legacy brand, and sees the brand aligning with its British counterpart, presenting a cleaner, modern aesthetic that best showcases what readers will discover inside: an indispensable guide to living better. 

Editor-in-Chief Piet Smedy, who has been at the title’s helm since the August issue, has brought his flair to the table with a sharp new look that is current and bang on with global thinking. Smedy says: “House & Garden has been the design authority in South Africa and on the African continent for the past 22 years.  We aim to continue that and further grow the publication’s influence by drawing on Condé Nast’s extensive global network, including Architectural DigestVogue Living and The World of Interiors, to bring our discerning readers even more relevant content, and from the top names in the industry.

“I am honoured to be able to steer the next chapter of this publication’s development, and with this first issue of 2020, we represent our commitment to bringing readers all the news for this exciting next decade of design.”  

Over the past few months, Smedy and his team have worked with some of South Africa’s biggest names, who have also graced the magazine’s covers.  These have included Maps Maponyane, Lorna Maseko and the Weylandt family, offering readers a never-before-seen look into their private lives.  

Commenting on the new direction, Content Nation Media CEO Mbuso Khoza said: “Under Piet’s sharp, creative and forward-thinking leadership, House & Garden has become the beacon of innovation in the home interest magazine sector. Piet has been very bold in pushing the creative envelope over the past few months, enabling the House & Garden brand to become more accessible and relatable, without losing its prestige.  I am thoroughly looking forward to seeing what will unfold in the months and years to come.”

The new logo appears on House & Garden’s January/February issue, which focuses on the biggest game-changers in local and international design and features the most exciting new directions in design, decor, art and architecture in 2020.

The January/February issue of House & Garden is on sale from 30 December 2019.