Durban Businessman and bestselling author, Ahmed Seedat, has just launched the third book, ‘Think Outside the Box’, ahead of his second international conference ‘The Dynamics of Succession in Family-Owned Businesses’, taking place on the 7 March 2020 at The Palm Continental Hotel, Johannesburg.
This latest book builds on from Seedat’s previous highly-acclaimed books related to consulting experiences – ‘Profit Progeny Politics’ and ‘The Dynamics of Succession in Family-owned Businesses’. These draw on Seedat’s years of delivering holistic business solutions to local and international clients.
Commenting on his latest book, Seedat explained: “People can expect to re-inspire themselves when reading ‘Think Outside the Box’. Many people think that inventions have taken place and they have lost out, but the book will inspire people to look at a product or service and see how they can improve and adapt the product or service. The reader will be able to take his idea and monetize this using a step-by-step guide that analyses markets. By simply tweaking the idea, there is the opportunity to provide a value-offering product to market.”
Seedat said the pervasive environment of negativity prompted him to author a book that brought positive opportunities to the South African market: “There has been lots of negative emotion and toxic conversations from disgruntled entrepreneurs on the present economic and political sentiments in South Africa, and I wanted to show how opportunity really is everywhere.”
The book will undoubtedly benefit any school-leavers or university graduates seeking to establish themselves; entrepreneurs looking to re-energise themselves; and retrenched individuals seeking to gain meaningful self-employment.
Further to his insightful literary content, Vector Consulting – in partnership with the Congress of Business and Economics (CBE) – will share key business insights on family-owned business at the upcoming ‘The Dynamics of Succession in Family-Owned Businesses’.
The conference will be led by Seedat, with the keynote address by Marius Ungerer, a professor and core faculty member at the University of Stellenbosch (USB). The aim of this conference is to address key concerns and challenges within family-owned businesses, as well as addressing the lack of structure and governance; the impact of generational conflict, as well as how to grow shareholder value within family-owned businesses, among other agenda items.
Ahmed Seedat’s ‘Think Outside the Box’ is available from Amazon.com or www.vectorconsulting.co.za at a cost of R100 (including VAT, excluding delivery).