Engen delights customers with a simulcast of Spanish Grand Prix

The COVID-19 pandemic has meant that Engen has had to creatively re-invent the way it interacts with customers. 

After months of engaging with customers virtually, Engen hosted a Formula One Drive-In Family Day, inviting customers and sales specialists to attend a simulcast F1 Spanish Grand Prix.  

“With our interactions limited by social distancing as well as the ongoing ban on events, the Engen Commercial and Lubricants team was challenged to come up with an innovative way of giving customers the superior experience that they have come to expect from Engen,” comments Zinzi Ntoyiwa, Engen Customer Experience & Marketing Manager. 

The event, reminiscent of drive-in theatres of bygone days, allowed customers to enjoy the Spanish GP with their families from the comfort of their cars. 

“As a way for Engen to show our appreciation to our customers for their ongoing loyalty as well as their continued support during lockdown, the event enabled our customers to have an exciting outdoor experience after months of lockdown,” adds Ntoyiwa. 

The event also served as a token of appreciation for the Commercial sales force for their resilience and hard work throughout the lockdown period.