In most instances measurement and ROI (the holy grail of marketing campaigns) are looked at in retrospect. What is lacking in the activations space is a tool that provides real time data for real time Read More
South Africa’s media have managed to hold their own in a challenging economic environment. The latest release of the All Media and Products Survey (AMPS), released today by the South African Audience Research Foundation (SAARF), Read More
FCB Cape Town Strategic Planning Director, David Smythe, has identified 20 trends that will change how marketers think and act in 2015 and beyond. He summarises them below, specifically highlighting the impact for brands.
The team at Provantage Media Group believes that doing good is an integral part of their work culture. They support and assist a number of institutions who help children and one of them is Sparrow Read More