Be bold. Be authentic to your brand. Be useful to consumers’ lives. Be open to relevant collaborations to drive engagement. Be data driven to better understand consumers.
Provantage Out of Home Media have applied a wall mural for world-renowned brand Palladium boots along Johannesburg’s M1 South concrete embankment. Exposed to thousands of motorists and commuters daily, the wall mural commands attention with Read More
Ireland/Davenport has recently secured Budget Car Rental as a client, following the acquisition by Avis of the Budget Car Rental brand in Southern Africa.
Fifteen years ago, a small activation company called the Zinto Marketing Group (Zinto) was established by ex-educator Michelle Combrinck.
At the helm of the recently launched MSG Group Sales is a dynamic and seasoned sales professional with over 14-years media experience. Meet MSG Group Sales’ dynamic Managing Director, Msizi Mazibuko.
By Robby Banks With more than 130,000 new Facebook-connected desktop and mobile games launching last year, we strive to ensure that developers and marketers alike have the best tools to build, grow, and monetize their Read More
Experiential youth marketing company 3RC recently revealed some of the most pertinent results of their FutureFacts survey. Founder and MD of 3RC Kay Cheytanov explains that brands need to consider the bigger picture when marketing Read More
Over the past four years, Twitter has become the social media channel of choice for world leaders to reach large audiences with key messages and soundbites, according to Burson-Marsteller’s Twiplomacy study, an annual global survey Read More
In most instances measurement and ROI (the holy grail of marketing campaigns) are looked at in retrospect. What is lacking in the activations space is a tool that provides real time data for real time Read More
South Africa’s media have managed to hold their own in a challenging economic environment. The latest release of the All Media and Products Survey (AMPS), released today by the South African Audience Research Foundation (SAARF), Read More