South African marketers, agencies and publishers that are serious about helping to grow the accountability of digital advertising should embrace a shift in the international market from served ad impressions to viewable impressions.
The Nal’ibali national reading-for-enjoyment campaign has joined forces with publisher Pan Macmillan to inspire even more children with the picture book version of Nelson Mandela’s bestselling autobiography, A Long Walk to Freedom.
By Krystal Schär, strategic planner, FCB Cape Town Much has been said about customer loyalty, and the debate is a large and complex one, with the landscape in South Africa evolving at a rapid rate. Read More
South Africa boasts some of the world’s most beautiful beaches but litter in and around them is an ongoing problem. For World Oceans Day this month, Ocean Basket decided to get people to be litter Read More
The Association for Communication and Advertising (ACA) announced that tickets are on sale for the 2015 APEX awards gala event that is taking place on the 20th of July 2015 at the Sandton Convention Centre.
By: Sane Mdlalose, associate consultant at Aperio The days of completely loyal consumers are over with many South Africans from various income brackets making the choice to switch brands. Our experience shows that once a Read More
First Choice Flavoured Milk featured in a larger than life cinema campaign recently, showing that 250ml can go a long way. Designed to create brand awareness among South African cinema-goers, the campaign was testament to Read More
With a record R110 000 in prize money on offer and the introduction of an additional category acknowledging excellence in reporting on health issues, the Galliova Food Writers’ Awards 2015 to be held on 16 October Read More
MRC Media, shareholder in Gagasi FM and Heart FM, has appointed media sales house Mediamark as the strategic sales partner for the two regional radio brands.
Looking for a different marketing tool to generate awareness around its Academy of Television and Screen Arts (ATV), the Academy of Sound Engineering (ASE) selected a custom-sized Z-CARD to hand out to prospective students during Read More