The Association for Communication and Advertising (ACA) announced the retirement of industry stalwart, author and respected academic Dr. Ludi Koekemoer – Principal and MD of the ACA’s AAA School of Advertising – effective from the Read More
By Ian Drummond, Digital Sales Manager at Mediamark Today’s consumers rely on a range of devices for inspiration, information, communication and entertainment – laptops, mobile phones, tablets, television, radio, gaming consoles and more.
The Red & Yellow School is commemorating Mandela Day 2015 on 18 July by giving back a collective 67 industry hours to local NGOs, NPOs and SMEs.
South African marketers, agencies and publishers that are serious about helping to grow the accountability of digital advertising should embrace a shift in the international market from served ad impressions to viewable impressions.
The Nal’ibali national reading-for-enjoyment campaign has joined forces with publisher Pan Macmillan to inspire even more children with the picture book version of Nelson Mandela’s bestselling autobiography, A Long Walk to Freedom.
By Krystal Schär, strategic planner, FCB Cape Town Much has been said about customer loyalty, and the debate is a large and complex one, with the landscape in South Africa evolving at a rapid rate. Read More
South Africa boasts some of the world’s most beautiful beaches but litter in and around them is an ongoing problem. For World Oceans Day this month, Ocean Basket decided to get people to be litter Read More
The Association for Communication and Advertising (ACA) announced that tickets are on sale for the 2015 APEX awards gala event that is taking place on the 20th of July 2015 at the Sandton Convention Centre.
By: Sane Mdlalose, associate consultant at Aperio The days of completely loyal consumers are over with many South Africans from various income brackets making the choice to switch brands. Our experience shows that once a Read More
First Choice Flavoured Milk featured in a larger than life cinema campaign recently, showing that 250ml can go a long way. Designed to create brand awareness among South African cinema-goers, the campaign was testament to Read More